How Harley Sutton Turned TikTok Live Into a CPG Growth Engine for Thanks Naturals

TikTok is no longer just a content platform. For CPG brands, it is quickly becoming one of the most powerful places to build community, learn from consumers, and drive measurable sales. In this episode of Pour Decisions, Dino Sarti sits down with Harley Sutton, Founder of Thanks Naturals and H&H Studios, to unpack how she went from launching a wellness brand while completing her JD/MBA to building a vertically integrated CPG business and a TikTok operation that now livestreams up to 12 hours a day. She breaks down why TikTok Live should feel more like FaceTime than QVC, why connection comes before the sale, and how live conversations can generate consumer insights that traditional e-commerce simply cannot. If you’re building, marketing, or selling a consumer brand, this episode is a practical look at how social commerce is changing the CPG playbook in real time.