The Pour Decisions Podcast

Taste, Culture & Hustle: The PSR Brands Strategy Behind Patria Energy Drink with Patricio O Cano

The Hispanic energy drink movement is HERE — and Patria is leading the charge.
In this episode of Pour Decisions Podcast, Dino Sarti sits down with Patricio O. Cano of PSR Brands for a deep dive into how Patria became the only energy drink authentically speaking to one of the fastest-growing and most influential consumer groups in the U.S.
Patricio breaks down:
How Patria connects meaningfully with Hispanic consumers
Why cultural fluency beats marketing gimmicks
Lessons from going “big fast,” resetting, and rebuilding strategically
The future of Patria, P10 Performance, and PSR’s growing portfolio
The flavors, innovations, and category expansion PSR is betting on next
Whether you're a founder, marketer, or just obsessed with beverage innovation, this is a masterclass in authentic brand-building and consumer connection.

How Dean Mosca from INFUSD Cracked the Code on the Future of Functional Beverage

What if you could put omega-3, vitamin D, DHA, and creatine into water — with zero taste, zero smell, and full stability? That’s exactly what INFUSD is building, and today Dean Mosca joins Dino Sarti to break down the technology that’s about to transform the entire functional beverage space.
From his early days creating financial marketing programs, to building and selling companies, to discovering a breakthrough process that makes previously “impossible” functional ingredients fully soluble — Dean’s journey is a masterclass in reinventing yourself, staying curious, and spotting once-in-a-generation opportunities.
If you’re in CPG, supplements, functional beverages, or ingredient innovation… this episode is a must-watch.

Craig Dubitsky’s Entrepreneurial Chaos: Trading, Moving, Losing $250K & Winning Big

What happens when one of the most creative minds in CPG sits down with Dino Sarti? You get a conversation packed with unbelievable stories — from calling Coca-Cola every day for 2 years, to arbitraging commodities in his 20s, to launching multiple beloved consumer brands.
In this episode of The Pour Decisions Podcast, Craig Dubitsky (Founder of hello®, Co-Founder of eos, investor, creator, and now the visionary behind Happy Coffee) walks us through an entrepreneurial journey unlike anything you’ve heard before. He calls it luck. Everyone else calls it genius.
Expect humor, heart, hustle, and the best career detours you’ll ever hear.
Follow Pour Decisions Podcast for unfiltered conversations with the brightest minds in beverage, CPG, and entrepreneurship.

The Beverage Revolution No One Is Talking About — Until Now with Ryan Lewendon of Gianuzzi Lewendon

The CPG rules are changing — tariffs, MAJA, clean-label trends, and shifting consumer behavior are officially rewriting the playbook.
In this fast-paced conversation, Dino Sarti and powerhouse CPG attorney Ryan Lewendon of Gianuzzi Lewendon break down why now is one of the greatest eras ever for emerging brands to win.
Ryan dives deep into the future of beverage, the rise of clean-label supplements, under-appreciated deal structures, and the misunderstood megatrends reshaping coffee, tea, energy, non-alc, and functional categories.
If you’re building, scaling, or investing in CPG — this episode is required listening.

Better Sour's Flavor-First Approach That's Dominating Amongst Gen Z & Millenial Consumers

Candy isn’t just for kids anymore — and Better Sour is proof.
In this energetic episode of Pour Decisions Podcast, Dino Sarti sits down with Bella Hughes and Samira Far, the lifelong best friends behind Better Sour — a fast-growing gummy brand redefining what “adult candy” can taste like.
They break down how they went from Hawaii roots to big exits, why the U.S. gummy market desperately needed global flavors, and how Better Sour went from 9 Erewhon doors to 3,000+ retailers in under two years.
Whether you’re an emerging founder, a CPG veteran, or a flavor-obsessed foodie, this conversation is packed with real talk, founder insight, and candy industry secrets.

How Larry Trachtenbroit from Alc-A-Chino Sold a Coffee Concept to Coca Cola with ONE Customer

What do you call a founder who wrapped a Dodge Viper in his logo, sold his first brand to Coca-Cola with ONE customer, and is now spiking the entire coffee shop? You call him Larry Trachtenbroit.
In this episode of Pour Decisions Podcast, Dino Sarti, Co-Founder at LA Libations, sits down with his longtime friend Larry to unpack 25+ years of beverage chaos — from Planet Java and Slap to Coke, VEB, Fairlife, and his latest platform play, Alc-A-Chino Coffee Shop. If you’re in CPG, beverage, or just love a good “right place, right time” story, this one’s a masterclass in hustle, timing, and knowing how to make stuff actually taste good.
Larry shares how he:
Turned a tiny coffee concept into a brand Coke had to buy
Learned “big company grad school” inside The Coca-Cola system
Helped pioneer branded milk and early better-for-you platforms
Navigates energy drinks, value plays, and why function always wins
Built Alc-A-Chino by “innovating in plain sight” off Starbucks & Dunkin’

Why Most Brands Fail After Going Viral | Brand Innovators on How Emerging Brands Can Break Through

What separates brands that last from those that fizzle out? In this episode of Pour Decisions Podcast, we sit down with Jason Adelman, SVP at Brand Innovators and longtime friend of LA Libations, to talk strategy, scale, and staying power in today’s chaotic marketing landscape. From influencer noise to viral moments gone wrong — this conversation dives into what really makes brands succeed in today’s ever-changing environment.
If you're an emerging brand founder navigating marketing on a tight budget, a service provider looking to connect with high-growth brands, or a strategist trying to make sense of today's noisy, fragmented media world, this episode is for you.

What It Really Takes to Build a Beverage Distribution Company from Scratch with Czar Daniolco

Czar Daniolco, founder of HiTouch Distribution, sits down with Dino Sarti of LA Libations and CPG strategist Joshua Schall to unpack his incredible journey—from grocery stocker to the cold chain king of Southern California.
In this brutally honest and wildly entertaining episode, Czar shares: - The side hustle that started it all (a swap meet tea shop) - What went wrong at Odwalla under Coca-Cola
- How Green Shoots collapsed—and led to the rise of HiTouch - Lessons in grit, frugality, and never quitting
- The logistics behind building a modern cold DSD powerhouse
If you're navigating the chaos of CPG, distribution, or entrepreneurship, this one’s for you.

Startup to Scale: How Seth Goldman Built Two Beverage Empires with Honest Tea & Just Ice Tea

Seth Goldman, the legendary co-founder of Honest Tea, joins L.A. Libations Co-Founders Danny Stepper and Dino Sarti to share the raw truth behind his journey: from building one of the most iconic organic brands, to partnering with Coca-Cola, to watching his creation get discontinued — and starting all over again with Just Ice Tea.
In this episode, Seth reveals:
- How he built two purpose-driven brands that scaled without selling out
- Why fair trade and organic sourcing matter (and how they work financially)
- The inside story of his break with Coca-Cola — and the comeback -  How Just Ice Tea hit $16M+ in its first full year
- What it really takes to win in beverage (again and again)
If you care about impact, integrity, and building brands that last, this one’s for you.

JAY SHETTY Shares the Secret Ingredient for Connection & How He Started JUNI

What if a sparkling beverage could do more than refresh your body—what if it could reconnect your soul?
In this powerful episode of Pour Decisions recorded live at The Beverage Forum 2025, Jay Shetty—best-selling author, purpose coach, and co-founder of JUNI sat down with Danny Stepper, L.A. Libations Co-Founder & CEO, and Patrick Bolden, Co-Founder & COO—sharing the heartfelt story behind his adaptogen-powered sparkling drink and the deeper mission it serves.
From monkhood to mindfulness, Jay opens up about how JUNI was born from a desire to nourish not just the body, but the human need for connection—with ourselves and with the people who matter most. This isn’t just a wellness drink. It’s a call to be present.